New Mexico Ice Wolves Unveil New Team Logo That Reflects Its Home in the Land of Enchantment

Apr 21, 2019

(Albuquerque, New Mexico) Friday, April 21, 2019 – The New Mexico Ice Wolves™ today unveiled its new logo as the team continues to be ready for the 2019-2020 season. The NM Ice Wolves logo is designed to reflect the team’s home in the Land of Enchantment. The logo incorporates several New Mexico elements including the official state colors which are the red and yellow of Old Spain as well as the icy turquoise eyes that share the color with the state stone. The Zia symbol is quietly reflected in the eyes and highlighted along the snout. The iconic Sandia Mountains are given a nod in the transition from red to yellow across the Ice Wolf’s face as well as on the lower jaw where glistening stars and the moon show off New Mexico’s big, endless and almost always clear skies. Finally, the nose itself pays homage to the Albuquerque International Balloon Fiesta which in modern New Mexico has become our state’s calling card to much of the world.

“Without being literal, we wanted to create an Ice Wolf that is all our own that tells our story with the Land of Enchantment living within the team logo in a way that all of New Mexico will understand, appreciate and embrace,” said Stan E. Hubbard, owner of the NM Ice Wolves. “The logo means to capture both the old and the new of our amazing state as it is poised with the firm resolve of the emerging culture and commitment of our ice hockey team. As the sport of hockey in New Mexico continues to grow at every level, we are proud to represent our incredible state with the New Mexico Ice Wolves beginning play in the NAHL this fall.”

This past February the New Mexico Ice Wolves were granted an expansion franchise in the North American Hockey League (NAHL) as a new team competing in the league’s South Division beginning in the 2019-2020 season and will play out of Outpost Ice Arenas in Albuquerque, New Mexico.

The Outpost Ice Arenas is currently undergoing major renovations prior to the start of the season including bleachers that will be upgraded to provide premium VIP stadium seating, new NHL style plexiglass for seamless viewing, an updated restaurant and snack bar menu, party rooms that will be upgraded for fans and sponsors and a very unique set of connecting ice tunnels that allow fans to watch from the ice while also skating in the auxiliary rink. The Outpost will reopen in mid-May 2019 and all renovations are slated for completion before the NAHL season debuts in October. People interested in season ticket information as soon as it is ready can sign up online at to get updates on tickets and other special events.

The New Mexico Ice Wolves NAHL team will announce additional staff and tryout dates in the upcoming weeks, as well as season ticket and sponsorship information. You can learn more about the New Mexico Ice Wolves on their NAHL Team Page or on social media on Twitter, Facebook, or Instagram.
For team media inquiries, please contact Aaron Martinez at 505-212-8762 or